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Glorious web. Always a good indicator of what's to come. Below, you can see two most obnoxious attempts of getting my attention. One by the venerable New York Times, which by the virtue of their personalized advertisements portrays me as a banker jumping around in a bast skirt and a tie, and one by Jamster, a VeriSign service that will make you want to take out your Uzi and kill all cell phone users.
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Personalized advertisement by Orbitz courtesy of the New York Times;
no it is not me in that bast skirt and no, I don't know that guy |
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| Jamster, the latest attack on our ears: pure ringtone terror |
If you wonder about the second advertisement and what's so bad about it, you probably have not been watching a lot of television lately and you probably have not been to Germany for some time. The above advertisement comes with a highly obnoxious sound, many similar ones of which you can download to your cell phone for use as a ringtone. But it isn't just the ringtones. Jamster ist a copycat of the German Jamba service, which tortures television viewers with highly annoying advertisements that are only topped by the obnoxiousness of their actual product, the ringtones they sell.
VeriSign bought Jamba! in 2004, for roughly $250M in cash. They are now transfering the business model to the U.S. I guess they didn't call it Jamba to avoid being sued by Jamba Juice. We will all learn to hate them soon.
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